To celebrate its fifth anniversary, the French search engine Qwant is undergoing a makeover and intends to capture up to 10% of the market share of European Internet users.
After five years of activity, Qwant got itself a big relooking for its 4th version. The search engine made in France that we have been following since its inception, was far from being a model of ergonomics for its users. Very dense, with its three thematic columns – Web, news and social networks -, the interface still uses the same display for results as Google. On the left, a large section listing search results by keyword. On the right, when the search lends itself to it, a column displays the Answers Instant overviews and summaries of the theme sought, the latest trends in relation on social networks, or news.
On the far left, a thin column of icons filters the results according to the type of content sought (images, videos, social networks, shopping, news, Web). This larger display greatly improves the reading of search results.
Vertical thematic research services
In a round menu button at the top right of the page, Qwant offers “verticals”. These are thematic services, such as Qwant Sport, Qwant Music, Qwant Shopping. The search engine also lists Qwant Junior, for ages 6 to 12, with a filter designed to neutralize the display of offensive or inappropriate content.
Finally, the search engine, which is now known to respect the privacy of its users, is taking this opportunity to develop its visual identity with rounded search fields and a new logo in the spirit of flat design with modified colors. By 2020, Qwant expects to recover up to 10% of market share in Europe. It currently has 5% in France.